Koshihikari, Akitakomachi, Sasanishiki. Do these names mean anything to you? Maybe not? In Japan these are instantly recognizable household names. The above are all brand names for Japanese, short-grained rice. The interesting thing, however, is Read more…
We are a bilingual digital marketing agency in Japan combining both strategy and creative services to help businesses grow
Digital marketing is a critical aspect of any business today. With more people than ever connected to the internet—whether it be through a desktop, laptop, or smart device—businesses that have not established a presence online will end up falling further and further behind their competitors. If you find yourself struggling with your digital marketing, we are here to help. We offer digital marketing services for Japan market entry as well as marketing consultation services for Japanese businesses looking to expand overseas to North America, Southeast Asia, and Europe. Based on your objectives, we develop a comprehensive digital marketing strategy that combines the best of research, analysis and creative while utilizing the latest tools and software to provide you with critical insights.
How We Apply Digital Marketing Solutions For Your Business
Are you concerned that your current strategy for Japan isn’t having quite the impact you had imagined?
We can work with you to find areas to improve upon or adjust your current marketing and digital advertising activities. We can also help you reconcile any questions you may have about feedback from your local team, functioning as an objective third party of sorts, in order to find the ideal solution to achieve your business objectives for the Japanese market. For those looking to enter the Japanese market we also offer consultation services that are catered for those wanting to better understand the market and Japanese consumers prior to entry.
Search Engine Optimization / Search Engine Marketing
You have a great product or service, but that all means nothing if you aren’t being found online. If your site’s organic traffic is not where you would like it to be, search engine optimization (SEO) and search engine marketing (SEM) are both effective and proven ways to increase this traffic. We start every project with a thorough SEO audit looking at your webpage and overall web presence. By doing so we can identify areas you are excelling at and areas which may need adjustments. SEO is always changing as a result of continually updating algorithms. Our team is dedicated to staying on top of the latest changes and updates, so you are never caught by surprise.
Social media can be an excellent tool when used correctly. However, many small business owners struggle with successfully incorporating social media into their overall marketing strategy. We provide you with a marketing strategy that utilizes the best SNS platforms for your specific needs.
A Japanese language website is critical to build trust among customers in Japan. However, far too often we witness non-Japanese companies entering the market ignore well-documented Japanese users’ preferences and write off established Japanese design sensibilities as outdated. What many fail to realize is that websites which are designed specifically for the Japanese market by Japanese designers outperform sites built by non-Japanese 100% of the time, when looking at conversions. We partner with a number of local web design companies who are able to develop a Japanese language website for your brand that will not only resonate with local users’ but also better meet their expectations regarding customer experience.
Are you a brick and mortar shop looking to create an online store to sell abroad to Japanese customers? If you are struggling with designing a proper online store targeting Japanese customers, we can help get your ecommerce site up and running on a variety of platforms. Our design team can also create banners and landing pages or any other type of advertisements you may need to drive traffic to your site.
Looking to run online campaigns in the Japanese market? We design Japanese digital advertising campaigns that actually deliver results. We work with you and your team to develop campaigns on Google Ads, Facebook, and Instagram that are catered to the specific audience you’re trying to reach and draw on our deep insight into the market and Japanese consumers.
Many companies both Japanese and non-Japanese underestimate the impact that cultural differences can have on a business’ ability to succeed in a foreign market. Localization is more than just translation. Although language does indeed matter, cultural references, tastes, norms, all of these things must be taken into consideration before embarking on any successful marketing campaign. In the case of the Japanese market, “global campaigns” often require a good deal of localization in order to be usable in the country. Likewise, for Japanese companies, many lack the requisite understanding of other countries to provide ads or campaigns that resonate with their audiences there. We are experts in cross-cultural communication and our multicultural team has a deep understanding of the major global markets. We make sure that your presence on the web is perfectly localized for your target audience.