The Japanese market is highly competitive and Japanese PPC is no exception.Japanese businesses invest a lot into their marketing and advertising and if your budget is too small to compete with your rivals here in Japan, you won’t be happy with results.
Now, of course, every industry will have different levels of spend, but the fact remains budgets that are too small will not achieve the same results as budgets that are appropriate for their industry and level of competition. While your organization may have a pre-determined budget for your marketing and digital advertising expenses in Japan, it’s important to keep in mind that this amount needs to be reasonable for the market and not something that can just be arbitrarily decided.
How do you determine your budget?
Unfortunately, an advertisers’ digital media budget is highly dependent on a number of factors, and there is no rule of thumb or formula you can just plug in numbers to. The keywords you select, the types and numbers of campaigns, and the level of competition are all variables which impact your advertising spend.
The best way to approach the topic of budget allocation for the Japanese market is to inquire with someone who has experience in media planning for Japan and knows how to manage Japanese PPC campaigns. Working together you can then determine where your advertising dollars are best spent to help you meet your goals.