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marketing agricultural products in Japan
Japanese Market

Marketing Agricultural Products in Japan

Koshihikari, Akitakomachi, Sasanishiki. Do these names mean anything to you? Maybe not? In Japan these are instantly recognizable household names. The above are all brand names for Japanese, short-grained rice. The interesting thing, however, is Read more…

By Kyle, 7 months ago July 7, 2022
How brands can improve their performance in the Japanese market
Japanese Market

How brands can improve their performance in the Japanese market

Every brand manager or business owner trying to sell their product in Japan has asked themselves how they can improve their performance in the Japanese market. These days, in competitive industries like B2C ecommerce, it’s Read more…

By Kyle, 7 months ago July 5, 2022
tourism marketing japan
Tourism Marketing

Challenges Facing Tourism Marketing in Japan

Despite a tremendous amount of pent-up demand from overseas tourists, tourism marketing in Japan faces numerous challenges. Not only is Japan still closed in all but name to inbound tourists—with chances of it truly reopening Read more…

By Kyle, 7 months ago June 24, 2022
grow your ecommerce business in Japan
Ecommerce

Growing Your Ecommerce Business in Japan in 2022

The key to growing your ecommerce business in Japan is strategy. Strategy is where it all starts and is responsible for informing all aspects of your marketing activities including your communications, creatives, as well as Read more…

By Kyle, 9 months ago May 17, 2022
digital marketing trends japan 2022
Marketing

Digital Marketing Trends in Japan for 2022

In this article we go over the digital marketing trends in Japan for 2022 that will shape this coming year. Multichannel Marketing Required The first digital marketing trend of 2022 that advertisers in Japan should Read more…

By Kyle, 1 year ago January 5, 2022
Facebook Ads alternatives Japan
Marketing

Facebook Ads Alternatives to Grow Your Brand in Japan

Recent changes to privacy rules surrounding user data has drastically changed the digital marketing landscape leading more advertisers to seek out alternatives to Facebook Ads in order to grow their brands in Japan. In this Read more…

By Kyle, 1 year ago August 30, 2021
5 reasons your Japanese PPC campaigns fail
Marketing

5 Reasons Your Japanese PPC Campaigns Fail

Japanese PPC campaigns can fail for a number of reasons. In this article we highlight 5 particularly common ones we come across when reviewing accounts. You already know you that you should only run Japanese Read more…

By Kyle, 2 years ago May 17, 2021
impact of iOS 14 on japanese social media marketing
Marketing

iOS 14 Impact on Your Japanese Social Media Marketing

The most recent update to Apple’s mobile operating system, iOS 14, will have a significant impact on advertiser’s social media marketing in Japan. In this article we discuss the biggest changes brought about by iOS 14 Read more…

By Kyle, 2 years ago May 7, 2021
7 things successful brands get right in japan
Japanese Market

7 Things Successful Brands Get Right In Japan

One of the best things you can do for your business before entering the Japanese market is to look at what successful brands get right in Japan and apply these learnings for your own brand’s Read more…

By Kyle, 2 years ago March 1, 2021
digital marketing trends japan
Marketing

Digital Marketing Trends in Japan for 2021

In this article we cover the digital marketing trends in Japan that you need to know in order to hit the ground running in 2021. Marketing with Privacy Considerations in Mind In recent years, Japanese Read more…

By Kyle, 2 years ago January 20, 2021

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