In this article we take an in-depth look at some of our biggest predictions regarding digital marketing in Japan for 2020. Digital Spending Will Increase In 2020 Japanese companies will continue to increase Read more…
Social Media in Japan 2020 Social media has become a major part of digital marketing in Japan and should definitely be included within your brand’s overall marketing strategy for the country. In this updated guide Read more…
For growing brands looking to expand their business globally, Japan is often one of the first foreign markets many hope to enter. This line of thinking makes a lot of sense since in addition to Read more…
Loyalty programs and point cards are ubiquitous in Japan. Even before big data became a form of currency, reward systems were a popular way for businesses to encourage consumers to become loyal, repeat customers. No Read more…
There is no reason that foreign brands who want to utilize their own online store, instead of marketplaces like Amazon Japan or Rakuten, shouldn’t be able to succeed in the Japanese ecommerce market. However, selling Read more…
If tourism is to become a key industry for Japan moving forward, a more sustainable model for tourism is needed. In addition to greater investment in transportation infrastructure within the country, improved marketing communication strategies Read more…
Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…
Chances are you have considered using Japanese influencers as part of your marketing strategy in Japan. As influencer marketing continues to grow in popularity around the world, more and more Japanese companies are also utilizing Read more…
In the previous article we discussed the state of cashless payment methods in Japan, of which mobile payment apps that utilize QR codes are also included. With the launch of 7-Eleven’s own mobile payment app, Read more…
An Introduction to the Cashless Payment Environment of Japan Cashless payment methods are currently one of the biggest topics in Japan. In addition to the well-established, non-cash options such as credit and debit cards, newer Read more…