Japanese PPC campaigns can fail for a number of reasons. In this article we highlight 5 particularly common ones we come across when reviewing accounts. You already know you that you should only run Japanese Read more…
The most recent update to Apple’s mobile operating system, iOS 14, will have a significant impact on advertiser’s social media marketing in Japan. In this article we discuss the biggest changes brought about by iOS 14 Read more…
One of the best things you can do for your business before entering the Japanese market is to look at what successful brands get right in Japan and apply these learnings for your own brand’s Read more…
In this article we cover the digital marketing trends in Japan that you need to know in order to hit the ground running in 2021. Marketing with Privacy Considerations in Mind In recent years, Japanese Read more…
Gift giving in Japan is important for foreign marketers to understand both in terms of potential opportunities as well as for insight into Japanese consumers. While there are various occasions and settings where people might Read more…
One of the major changes in Japan brought about by the coronavirus pandemic has been the number of Japanese companies instituting work from home (WFH) policies and allowing telework or remote work. The question remains Read more…
Instagram is one of the best ways to market your brand in Japan. In our Complete Guide to Japanese Instagram, we cover everything that you need to know in order to get started. Instagram’s Popularity Read more…
Media planning is crucial to achieving results with your digital marketing in Japan. A lot goes into successfully building a brand in Japan, and there are various activities that businesses must juggle in order to Read more…
Marketing an app in Japan is a common topic we field from prospective clients. Japan is one of the biggest mobile app markets in the world, in terms of revenue, with the average user having Read more…
The coronavirus will result in a number of changes in Japanese consumer behavior for the foreseeable future, which may have significant impact on your business’ strategy in Japan. How the Coronavirus Will Impact Read more…