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digital marketing trends Japan
Marketing

Digital Marketing Trends in Japan for 2023

In this article we have compiled our picks for the top digital marketing trends in Japan for 2023 that will have the biggest impact on businesses marketing to Japanese consumers. AI The biggest trend for Read more…

By Kyle, 3 months ago March 3, 2023
social media japan 2018
Social Media

Social Media in Japan [2023 UPDATE]

Social media in Japan is a major component of most brands’ digital strategy. In this comprehensive overview of social media in Japan, we will go over the top social media platforms in the Japanese market Read more…

By Kyle, 3 months ago February 28, 2023
marketing agricultural products in Japan
Japanese Market

Marketing Agricultural Products in Japan

Koshihikari, Akitakomachi, Sasanishiki. Do these names mean anything to you? Maybe not? In Japan these are instantly recognizable household names. The above are all brand names for Japanese, short-grained rice. The interesting thing, however, is Read more…

By Kyle, 11 months ago July 7, 2022
How brands can improve their performance in the Japanese market
Japanese Market

How brands can improve their performance in the Japanese market

Every brand manager or business owner trying to sell their product in Japan has asked themselves how they can improve their performance in the Japanese market. These days, in competitive industries like B2C ecommerce, it’s Read more…

By Kyle, 11 months ago July 5, 2022
tourism marketing japan
Tourism Marketing

Challenges Facing Tourism Marketing in Japan

Despite a tremendous amount of pent-up demand from overseas tourists, tourism marketing in Japan faces numerous challenges. Not only is Japan still closed in all but name to inbound tourists—with chances of it truly reopening Read more…

By Kyle, 12 months ago June 24, 2022
grow your ecommerce business in Japan
Ecommerce

Growing Your Ecommerce Business in Japan in 2022

The key to growing your ecommerce business in Japan is strategy. Strategy is where it all starts and is responsible for informing all aspects of your marketing activities including your communications, creatives, as well as Read more…

By Kyle, 1 year ago May 17, 2022
digital marketing trends japan 2022
Marketing

Digital Marketing Trends in Japan for 2022

In this article we go over the digital marketing trends in Japan for 2022 that will shape this coming year. Multichannel Marketing Required The first digital marketing trend of 2022 that advertisers in Japan should Read more…

By Kyle, 1 year ago January 5, 2022
Facebook Ads alternatives Japan
Marketing

Facebook Ads Alternatives to Grow Your Brand in Japan

Recent changes to privacy rules surrounding user data has drastically changed the digital marketing landscape leading more advertisers to seek out alternatives to Facebook Ads in order to grow their brands in Japan. In this Read more…

By Kyle, 2 years ago August 30, 2021
5 reasons your Japanese PPC campaigns fail
Marketing

5 Reasons Your Japanese PPC Campaigns Fail

Japanese PPC campaigns can fail for a number of reasons. In this article we highlight 5 particularly common ones we come across when reviewing accounts. You already know you that you should only run Japanese Read more…

By Kyle, 2 years ago May 17, 2021
impact of iOS 14 on japanese social media marketing
Marketing

iOS 14 Impact on Your Japanese Social Media Marketing

The most recent update to Apple’s mobile operating system, iOS 14, will have a significant impact on advertiser’s social media marketing in Japan. In this article we discuss the biggest changes brought about by iOS 14 Read more…

By Kyle, 2 years ago May 7, 2021

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