Koshihikari, Akitakomachi, Sasanishiki. Do these names mean anything to you? Maybe not? In Japan these are instantly recognizable household names. The above are all brand names for Japanese, short-grained rice. The interesting thing, however, is Read more…
Every brand manager or business owner trying to sell their product in Japan has asked themselves how they can improve their performance in the Japanese market. These days, in competitive industries like B2C ecommerce, it’s Read more…
Despite a tremendous amount of pent-up demand from overseas tourists, tourism marketing in Japan faces numerous challenges. Not only is Japan still closed in all but name to inbound tourists—with chances of it truly reopening Read more…
The key to growing your ecommerce business in Japan is strategy. Strategy is where it all starts and is responsible for informing all aspects of your marketing activities including your communications, creatives, as well as Read more…
In this article we go over the digital marketing trends in Japan for 2022 that will shape this coming year. Multichannel Marketing Required The first digital marketing trend of 2022 that advertisers in Japan should Read more…
Recent changes to privacy rules surrounding user data has drastically changed the digital marketing landscape leading more advertisers to seek out alternatives to Facebook Ads in order to grow their brands in Japan. In this Read more…
Japanese PPC campaigns can fail for a number of reasons. In this article we highlight 5 particularly common ones we come across when reviewing accounts. You already know you that you should only run Japanese Read more…
The most recent update to Apple’s mobile operating system, iOS 14, will have a significant impact on advertiser’s social media marketing in Japan. In this article we discuss the biggest changes brought about by iOS 14 Read more…
One of the best things you can do for your business before entering the Japanese market is to look at what successful brands get right in Japan and apply these learnings for your own brand’s Read more…
In this article we cover the digital marketing trends in Japan that you need to know in order to hit the ground running in 2021. Marketing with Privacy Considerations in Mind In recent years, Japanese Read more…