Marketing
Marketing an App in Japan
Marketing an app in Japan is a common topic we field from prospective clients. Japan is one of the biggest mobile app markets in the world, in terms of revenue, with the average user having Read more…
Japanese Market
How the Coronavirus Will Impact Japanese Consumer Behavior
The coronavirus will result in a number of changes in Japanese consumer behavior for the foreseeable future, which may have significant impact on your business’ strategy in Japan. How the Coronavirus Will Impact Read more…
Coronavirus
Japanese Brands Contributing During the Coronavirus Pandemic
In this article we would like to highlight some examples of Japanese brands that are making contributions during the coronavirus pandemic. While numerous manufacturers are increasing their production capacity and running factories at nearly 24 Read more…
Marketing
Japanese SEO Best Practices
Japanese SEO is often overlooked by new entrants to the Japanese market, but its impact on your business’ bottom line is undeniable. In fact, Japanese search engine optimization is one of the main factors influencing Read more…
Marketing
Why You Need Japanese SEM
Japanese SEM offers numerous benefits to brands looking to get their message, product, or service in front of potential customers in Japan. Depending on your setup it’s also possible to target specific user demographics within Read more…
Ecommerce
Top Ecommerce Platforms in Japan
Introduction to Ecommerce in Japan Ecommerce in Japan has grown exponentially over the past 10 years. Thanks to a number of factors including increased internet usage and the growth of cashless payments, more Japanese Read more…
Ecommerce
Selling on Amazon Japan – Pros and Cons
Amazon is the most popular ecommerce platform in Japan and the third largest Amazon market, in terms of sales volume, after the US and Germany. Given these facts alone Amazon Japan represents a big opportunity Read more…
Marketing
Digital Marketing Predictions for Japan in 2020
In this article we take an in-depth look at some of our biggest predictions regarding digital marketing in Japan for 2020. Digital Spending Will Increase In 2020 Japanese companies will continue to increase Read more…
Social Media
Social Media in Japan 2020
Social Media in Japan 2020 Social media has become a major part of digital marketing in Japan and should definitely be included within your brand’s overall marketing strategy for the country. In this updated guide Read more…
Japanese Market
5 Things to Consider Before Entering the Japanese Market
While some brands simply enter the market and try to figure things out as they go, this approach almost always ends in failure. That’s why in order to give your organization the best chance at Read more…