Gift giving in Japan is important for foreign marketers to understand both in terms of potential opportunities as well as for insight into Japanese consumers. While there are various occasions and settings where people might Read more…
One of the major changes in Japan brought about by the coronavirus pandemic has been the number of Japanese companies instituting work from home (WFH) policies and allowing telework or remote work. The question remains Read more…
Instagram is one of the best ways to market your brand in Japan. In our Complete Guide to Japanese Instagram, we cover everything that you need to know in order to get started. Instagram’s Popularity Read more…
Media planning is crucial to achieving results with your digital marketing in Japan. A lot goes into successfully building a brand in Japan, and there are various activities that businesses must juggle in order to Read more…
Marketing an app in Japan is a common topic we field from prospective clients. Japan is one of the biggest mobile app markets in the world, in terms of revenue, with the average user having Read more…
The coronavirus will result in a number of changes in Japanese consumer behavior for the foreseeable future, which may have significant impact on your business’ strategy in Japan. How the Coronavirus Will Impact Read more…
In this article we would like to highlight some examples of Japanese brands that are making contributions during the coronavirus pandemic. While numerous manufacturers are increasing their production capacity and running factories at nearly 24 Read more…
Japanese SEO is often overlooked by new entrants to the Japanese market, but its impact on your business’ bottom line is undeniable. In fact, Japanese search engine optimization is one of the main factors influencing Read more…
Japanese SEM offers numerous benefits to brands looking to get their message, product, or service in front of potential customers in Japan. Depending on your setup it’s also possible to target specific user demographics within Read more…
Introduction to Ecommerce in Japan Ecommerce in Japan has grown exponentially over the past 10 years. Thanks to a number of factors including increased internet usage and the growth of cashless payments, more Japanese Read more…