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gift giving japan
Japanese Market

Gift Giving in Japan: What Marketers Need to Know

Gift giving in Japan is important for foreign marketers to understand both in terms of potential opportunities as well as for insight into Japanese consumers.  While there are various occasions and settings where people might Read more…

By Kyle, 2 years ago December 21, 2020
work from home Japan
Japanese Market

Will Work From Home Catch on in Japan?

One of the major changes in Japan brought about by the coronavirus pandemic has been the number of Japanese companies instituting work from home (WFH) policies and allowing telework or remote work. The question remains Read more…

By Kyle, 2 years ago November 24, 2020
Complete Guide to Japanese Instagram
Social Media

The Complete Guide to Japanese Instagram

Instagram is one of the best ways to market your brand in Japan. In our Complete Guide to Japanese Instagram, we cover everything that you need to know in order to get started. Instagram’s Popularity Read more…

By Kyle, 2 years ago September 17, 2020
media planning japan
Marketing

Media Planning in Japan

Media planning is crucial to achieving results with your digital marketing in Japan. A lot goes into successfully building a brand in Japan, and there are various activities that businesses must juggle in order to Read more…

By Kyle, 3 years ago July 1, 2020
marketing an app in Japan
Marketing

Marketing an App in Japan

Marketing an app in Japan is a common topic we field from prospective clients. Japan is one of the biggest mobile app markets in the world, in terms of revenue, with the average user having Read more…

By Kyle, 3 years ago June 11, 2020
Japanese consumer behavior coronavirus
Japanese Market

How the Coronavirus Will Impact Japanese Consumer Behavior

The coronavirus will result in a number of changes in Japanese consumer behavior for the foreseeable future, which may have significant impact on your business’ strategy in Japan.     How the Coronavirus Will Impact Read more…

By Kyle, 3 years ago May 18, 2020
Japanese brands coronavirus contributions
Coronavirus

Japanese Brands Contributing During the Coronavirus Pandemic

In this article we would like to highlight some examples of Japanese brands that are making contributions during the coronavirus pandemic. While numerous manufacturers are increasing their production capacity and running factories at nearly 24 Read more…

By Kyle, 3 years ago April 24, 2020
Japanese SEO
Marketing

Japanese SEO Best Practices

Japanese SEO is often overlooked by new entrants to the Japanese market, but its impact on your business’ bottom line is undeniable. In fact, Japanese search engine optimization is one of the main factors influencing Read more…

By Kyle, 3 years ago March 5, 2020
Japanese SEM hero
Marketing

Why You Need Japanese SEM

Japanese SEM offers numerous benefits to brands looking to get their message, product, or service in front of potential customers in Japan. Depending on your setup it’s also possible to target specific user demographics within Read more…

By Kyle, 3 years ago February 25, 2020
ecommerce platforms japan
Ecommerce

Top Ecommerce Platforms in Japan

  Introduction to Ecommerce in Japan Ecommerce in Japan has grown exponentially over the past 10 years. Thanks to a number of factors including increased internet usage and the growth of cashless payments, more Japanese Read more…

By Kyle, 3 years ago February 17, 2020

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