If tourism is to become a key industry for Japan moving forward, a more sustainable model for tourism is needed. In addition to greater investment in transportation infrastructure within the country, improved marketing communication strategies Read more…
Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…
Chances are you have considered using Japanese influencers as part of your marketing strategy in Japan. As influencer marketing continues to grow in popularity around the world, more and more Japanese companies are also utilizing Read more…
In the previous article we discussed the state of cashless payment methods in Japan, of which mobile payment apps that utilize QR codes are also included. With the launch of 7-Eleven’s own mobile payment app, Read more…
An Introduction to the Cashless Payment Environment of Japan Cashless payment methods are currently one of the biggest topics in Japan. In addition to the well-established, non-cash options such as credit and debit cards, newer Read more…
JR SKISKI Campaign Throughout their history, Japan Railways Group has produced some of the most memorable travel ad campaigns in Japan. Among their strongest—and most enduringly popular—are their winter season campaigns, and among these the Read more…
Digital Marketing Trends for Japan 2018 Staying up to date on new developments within the field is crucial to success in digital marketing. As we look towards 2018 there are a number of key concepts Read more…
Social Media Marketing in Japan Social media marketing is a great way to get your brand’s product or service in front of new audiences. In our previous article we talked about the overall state of Read more…
Does a Strong Domestic Market Make Japanese Brands Complacent? Japanese companies are heavily dependent on the domestic market. However, opportunities for growth within the country are limited for many industries given that the population is Read more…
The “Unique” Value Proposition of the Japanese Traditional Crafts Industry Kyoto has numerous businesses that have been in operation for hundreds of years, a large number of which are in the traditional crafts industry. I’ve Read more…