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Japanese SEM hero
Marketing

Why You Need Japanese SEM

Japanese SEM offers numerous benefits to brands looking to get their message, product, or service in front of potential customers in Japan. Depending on your setup it’s also possible to target specific user demographics within Read more…

By Kyle, 3 years ago February 25, 2020
ecommerce platforms japan
Ecommerce

Top Ecommerce Platforms in Japan

  Introduction to Ecommerce in Japan Ecommerce in Japan has grown exponentially over the past 10 years. Thanks to a number of factors including increased internet usage and the growth of cashless payments, more Japanese Read more…

By Kyle, 3 years ago February 17, 2020
selling on amazon japan
Ecommerce

Selling on Amazon Japan – Pros and Cons

Amazon is the most popular ecommerce platform in Japan and the third largest Amazon market, in terms of sales volume, after the US and Germany. Given these facts alone Amazon Japan represents a big opportunity Read more…

By Kyle, 3 years ago February 3, 2020
digital marketing predictions japan 2020
Marketing

Digital Marketing Predictions for Japan in 2020

In this article we take an in-depth look at some of our biggest predictions regarding digital marketing in Japan for 2020.     Digital Spending Will Increase In 2020 Japanese companies will continue to increase Read more…

By Kyle, 3 years ago January 21, 2020
entering the Japanese market
Japanese Market

5 Things to Consider Before Entering the Japanese Market

While some brands simply enter the market and try to figure things out as they go, this approach almost always ends in failure. That’s why in order to give your organization the best chance at Read more…

By Kyle, 3 years ago December 17, 2019
loyalty program japan
Japanese Market

Understanding the Loyalty Program Within the Japanese Market

Loyalty programs and point cards are ubiquitous in Japan. Even before big data became a form of currency, reward systems were a popular way for businesses to encourage consumers to become loyal, repeat customers. No Read more…

By Kyle, 3 years ago November 26, 2019
Japanese ecommerce market
Ecommerce

7 Tips for Success in the Japanese Ecommerce Market

There is no reason that foreign brands who want to utilize their own online store, instead of marketplaces like Amazon Japan or Rakuten, shouldn’t be able to succeed in the Japanese ecommerce market. However, selling Read more…

By Kyle, 4 years ago September 9, 2019
keys to a sustainable model for tourism in japan
Tourism Marketing

Keys to a Sustainable Model for Tourism in Japan

If tourism is to become a key industry for Japan moving forward, a more sustainable model for tourism is needed. In addition to greater investment in transportation infrastructure within the country, improved marketing communication strategies Read more…

By Kyle, 4 years ago September 3, 2019
mistakes foreign companies make in japan
Japanese Market

5 Mistakes Foreign Companies Make in Japan

Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…

By Kyle, 4 years ago July 18, 2019
japanese influencers
Influencer Marketing

What You Need to Know About Japanese Influencers

Chances are you have considered using Japanese influencers as part of your marketing strategy in Japan. As influencer marketing continues to grow in popularity around the world, more and more Japanese companies are also utilizing Read more…

By Kyle, 4 years ago July 12, 2019

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