Japanese SEM offers numerous benefits to brands looking to get their message, product, or service in front of potential customers in Japan. Depending on your setup it’s also possible to target specific user demographics within Read more…
Introduction to Ecommerce in Japan Ecommerce in Japan has grown exponentially over the past 10 years. Thanks to a number of factors including increased internet usage and the growth of cashless payments, more Japanese Read more…
Amazon is the most popular ecommerce platform in Japan and the third largest Amazon market, in terms of sales volume, after the US and Germany. Given these facts alone Amazon Japan represents a big opportunity Read more…
In this article we take an in-depth look at some of our biggest predictions regarding digital marketing in Japan for 2020. Digital Spending Will Increase In 2020 Japanese companies will continue to increase Read more…
While some brands simply enter the market and try to figure things out as they go, this approach almost always ends in failure. That’s why in order to give your organization the best chance at Read more…
Loyalty programs and point cards are ubiquitous in Japan. Even before big data became a form of currency, reward systems were a popular way for businesses to encourage consumers to become loyal, repeat customers. No Read more…
There is no reason that foreign brands who want to utilize their own online store, instead of marketplaces like Amazon Japan or Rakuten, shouldn’t be able to succeed in the Japanese ecommerce market. However, selling Read more…
If tourism is to become a key industry for Japan moving forward, a more sustainable model for tourism is needed. In addition to greater investment in transportation infrastructure within the country, improved marketing communication strategies Read more…
Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…
Chances are you have considered using Japanese influencers as part of your marketing strategy in Japan. As influencer marketing continues to grow in popularity around the world, more and more Japanese companies are also utilizing Read more…