Loyalty programs and point cards are ubiquitous in Japan. Even before big data became a form of currency, reward systems were a popular way for businesses to encourage consumers to become loyal, repeat customers. No Read more…
Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…
In the previous article we discussed the state of cashless payment methods in Japan, of which mobile payment apps that utilize QR codes are also included. With the launch of 7-Eleven’s own mobile payment app, Read more…
An Introduction to the Cashless Payment Environment of Japan Cashless payment methods are currently one of the biggest topics in Japan. In addition to the well-established, non-cash options such as credit and debit cards, newer Read more…