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Category: Japanese Market

marketing agricultural products in Japan
Japanese Market

Marketing Agricultural Products in Japan

Koshihikari, Akitakomachi, Sasanishiki. Do these names mean anything to you? Maybe not? In Japan these are instantly recognizable household names. The above are all brand names for Japanese, short-grained rice. The interesting thing, however, is Read more…

By Kyle, 7 months ago July 7, 2022
How brands can improve their performance in the Japanese market
Japanese Market

How brands can improve their performance in the Japanese market

Every brand manager or business owner trying to sell their product in Japan has asked themselves how they can improve their performance in the Japanese market. These days, in competitive industries like B2C ecommerce, it’s Read more…

By Kyle, 7 months ago July 5, 2022
7 things successful brands get right in japan
Japanese Market

7 Things Successful Brands Get Right In Japan

One of the best things you can do for your business before entering the Japanese market is to look at what successful brands get right in Japan and apply these learnings for your own brand’s Read more…

By Kyle, 2 years ago March 1, 2021
gift giving japan
Japanese Market

Gift Giving in Japan: What Marketers Need to Know

Gift giving in Japan is important for foreign marketers to understand both in terms of potential opportunities as well as for insight into Japanese consumers.  While there are various occasions and settings where people might Read more…

By Kyle, 2 years ago December 21, 2020
work from home Japan
Japanese Market

Will Work From Home Catch on in Japan?

One of the major changes in Japan brought about by the coronavirus pandemic has been the number of Japanese companies instituting work from home (WFH) policies and allowing telework or remote work. The question remains Read more…

By Kyle, 2 years ago November 24, 2020
Japanese consumer behavior coronavirus
Japanese Market

How the Coronavirus Will Impact Japanese Consumer Behavior

The coronavirus will result in a number of changes in Japanese consumer behavior for the foreseeable future, which may have significant impact on your business’ strategy in Japan.     How the Coronavirus Will Impact Read more…

By Kyle, 3 years ago May 18, 2020
Japanese brands coronavirus contributions
Coronavirus

Japanese Brands Contributing During the Coronavirus Pandemic

In this article we would like to highlight some examples of Japanese brands that are making contributions during the coronavirus pandemic. While numerous manufacturers are increasing their production capacity and running factories at nearly 24 Read more…

By Kyle, 3 years ago April 24, 2020
entering the Japanese market
Japanese Market

5 Things to Consider Before Entering the Japanese Market

While some brands simply enter the market and try to figure things out as they go, this approach almost always ends in failure. That’s why in order to give your organization the best chance at Read more…

By Kyle, 3 years ago December 17, 2019
loyalty program japan
Japanese Market

Understanding the Loyalty Program Within the Japanese Market

Loyalty programs and point cards are ubiquitous in Japan. Even before big data became a form of currency, reward systems were a popular way for businesses to encourage consumers to become loyal, repeat customers. No Read more…

By Kyle, 3 years ago November 26, 2019
mistakes foreign companies make in japan
Japanese Market

5 Mistakes Foreign Companies Make in Japan

Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…

By Kyle, 4 years ago July 18, 2019

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