Koshihikari, Akitakomachi, Sasanishiki. Do these names mean anything to you? Maybe not? In Japan these are instantly recognizable household names. The above are all brand names for Japanese, short-grained rice. The interesting thing, however, is Read more…
Every brand manager or business owner trying to sell their product in Japan has asked themselves how they can improve their performance in the Japanese market. These days, in competitive industries like B2C ecommerce, it’s Read more…
One of the best things you can do for your business before entering the Japanese market is to look at what successful brands get right in Japan and apply these learnings for your own brand’s Read more…
Gift giving in Japan is important for foreign marketers to understand both in terms of potential opportunities as well as for insight into Japanese consumers. While there are various occasions and settings where people might Read more…
One of the major changes in Japan brought about by the coronavirus pandemic has been the number of Japanese companies instituting work from home (WFH) policies and allowing telework or remote work. The question remains Read more…
The coronavirus will result in a number of changes in Japanese consumer behavior for the foreseeable future, which may have significant impact on your business’ strategy in Japan. How the Coronavirus Will Impact Read more…
In this article we would like to highlight some examples of Japanese brands that are making contributions during the coronavirus pandemic. While numerous manufacturers are increasing their production capacity and running factories at nearly 24 Read more…
While some brands simply enter the market and try to figure things out as they go, this approach almost always ends in failure. That’s why in order to give your organization the best chance at Read more…
Loyalty programs and point cards are ubiquitous in Japan. Even before big data became a form of currency, reward systems were a popular way for businesses to encourage consumers to become loyal, repeat customers. No Read more…
Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…