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Category: Japanese Market

gift giving japan
Japanese Market

Gift Giving in Japan: What Marketers Need to Know

Gift giving in Japan is important for foreign marketers to understand both in terms of potential opportunities as well as for insight into Japanese consumers.  While there are various occasions and settings where people might Read more…

By Kyle, 1 month ago December 21, 2020
work from home Japan
Japanese Market

Will Work From Home Catch on in Japan?

One of the major changes in Japan brought about by the coronavirus pandemic has been the number of Japanese companies instituting work from home (WFH) policies and allowing telework or remote work. The question remains Read more…

By Kyle, 2 months ago November 24, 2020
Japanese consumer behavior coronavirus
Japanese Market

How the Coronavirus Will Impact Japanese Consumer Behavior

The coronavirus will result in a number of changes in Japanese consumer behavior for the foreseeable future, which may have significant impact on your business’ strategy in Japan.     How the Coronavirus Will Impact Read more…

By Kyle, 8 months ago May 18, 2020
Japanese brands coronavirus contributions
Coronavirus

Japanese Brands Contributing During the Coronavirus Pandemic

In this article we would like to highlight some examples of Japanese brands that are making contributions during the coronavirus pandemic. While numerous manufacturers are increasing their production capacity and running factories at nearly 24 Read more…

By Kyle, 9 months ago April 24, 2020
entering the Japanese market
Japanese Market

5 Things to Consider Before Entering the Japanese Market

While some brands simply enter the market and try to figure things out as they go, this approach almost always ends in failure. That’s why in order to give your organization the best chance at Read more…

By Kyle, 1 year ago December 17, 2019
loyalty program japan
Japanese Market

Understanding the Loyalty Program Within the Japanese Market

Loyalty programs and point cards are ubiquitous in Japan. Even before big data became a form of currency, reward systems were a popular way for businesses to encourage consumers to become loyal, repeat customers. No Read more…

By Kyle, 1 year ago November 26, 2019
mistakes foreign companies make in japan
Japanese Market

5 Mistakes Foreign Companies Make in Japan

Japan is an attractive market for companies and brands due to its size—120 million people—as well as the sophistication of its consumers. Unfortunately, the Japanese market also has a reputation for being incredibly difficult for Read more…

By Kyle, 2 years ago July 18, 2019
mobile payment japan
Japanese Market

What Japanese Think About Mobile Payments: 7-Eleven’s 7pay Fiasco

In the previous article we discussed the state of cashless payment methods in Japan, of which mobile payment apps that utilize QR codes are also included. With the launch of 7-Eleven’s own mobile payment app, Read more…

By Kyle, 2 years ago July 5, 2019
cashless payment japan
Japanese Market

The State of Cashless Payment Methods in Japan

An Introduction to the Cashless Payment Environment of Japan Cashless payment methods are currently one of the biggest topics in Japan. In addition to the well-established, non-cash options such as credit and debit cards, newer Read more…

By Kyle, 2 years ago June 25, 2019
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