Koshihikari, Akitakomachi, Sasanishiki. Do these names mean anything to you? Maybe not? In Japan these are instantly recognizable household names. The above are all brand names for Japanese, short-grained rice. The interesting thing, however, is Read more…
In this article we go over the digital marketing trends in Japan for 2022 that will shape this coming year. Multichannel Marketing Required The first digital marketing trend of 2022 that advertisers in Japan should Read more…
Recent changes to privacy rules surrounding user data has drastically changed the digital marketing landscape leading more advertisers to seek out alternatives to Facebook Ads in order to grow their brands in Japan. In this Read more…
Japanese PPC campaigns can fail for a number of reasons. In this article we highlight 5 particularly common ones we come across when reviewing accounts. You already know you that you should only run Japanese Read more…
The most recent update to Apple’s mobile operating system, iOS 14, will have a significant impact on advertiser’s social media marketing in Japan. In this article we discuss the biggest changes brought about by iOS 14 Read more…
In this article we cover the digital marketing trends in Japan that you need to know in order to hit the ground running in 2021. Marketing with Privacy Considerations in Mind In recent years, Japanese Read more…
Gift giving in Japan is important for foreign marketers to understand both in terms of potential opportunities as well as for insight into Japanese consumers. While there are various occasions and settings where people might Read more…
Media planning is crucial to achieving results with your digital marketing in Japan. A lot goes into successfully building a brand in Japan, and there are various activities that businesses must juggle in order to Read more…
Marketing an app in Japan is a common topic we field from prospective clients. Japan is one of the biggest mobile app markets in the world, in terms of revenue, with the average user having Read more…
Japanese SEO is often overlooked by new entrants to the Japanese market, but its impact on your business’ bottom line is undeniable. In fact, Japanese search engine optimization is one of the main factors influencing Read more…