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Category: Marketing

Japanese SEM hero
Marketing

Why You Need Japanese SEM

Japanese SEM offers numerous benefits to brands looking to get their message, product, or service in front of potential customers in Japan. Depending on your setup it’s also possible to target specific user demographics within Read more…

By Kyle, 2 years ago February 25, 2020
digital marketing predictions japan 2020
Marketing

Digital Marketing Predictions for Japan in 2020

In this article we take an in-depth look at some of our biggest predictions regarding digital marketing in Japan for 2020.     Digital Spending Will Increase In 2020 Japanese companies will continue to increase Read more…

By Kyle, 3 years ago January 21, 2020
cashless payment japan
Japanese Market

The State of Cashless Payment Methods in Japan

An Introduction to the Cashless Payment Environment of Japan Cashless payment methods are currently one of the biggest topics in Japan. In addition to the well-established, non-cash options such as credit and debit cards, newer Read more…

By Kyle, 3 years ago June 25, 2019
jr skiski
Marketing

JR SKISKI Campaign: Seasonal Advertising in Japan

JR SKISKI Campaign Throughout their history, Japan Railways Group has produced some of the most memorable travel ad campaigns in Japan. Among their strongest—and most enduringly popular—are their winter season campaigns, and among these the Read more…

By Kyle, 5 years ago December 17, 2017
digital marketing japan
Marketing

10 Digital Marketing Trends for Japan 2018

Digital Marketing Trends for Japan 2018 Staying up to date on new developments within the field is crucial to success in digital marketing. As we look towards 2018 there are a number of key concepts Read more…

By Kyle, 5 years ago December 8, 2017
shinjuku night
Marketing

Japanese Brands: Global Marketing Strategy

Does a Strong Domestic Market Make Japanese Brands Complacent? Japanese companies are heavily dependent on the domestic market. However, opportunities for growth within the country are limited for many industries given that the population is Read more…

By Kyle, 5 years ago October 4, 2017
japan traditional crafts
Marketing

The “Unique” Value Proposition of the Japanese Traditional Crafts Industry

The “Unique” Value Proposition of the Japanese Traditional Crafts Industry Kyoto has numerous businesses that have been in operation for hundreds of years, a large number of which are in the traditional crafts industry. I’ve Read more…

By Kyle, 5 years ago September 13, 2017

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