Despite a tremendous amount of pent-up demand from overseas tourists, tourism marketing in Japan faces numerous challenges. Not only is Japan still closed in all but name to inbound tourists—with chances of it truly reopening Read more…
If tourism is to become a key industry for Japan moving forward, a more sustainable model for tourism is needed. In addition to greater investment in transportation infrastructure within the country, improved marketing communication strategies Read more…
JR SKISKI Campaign Throughout their history, Japan Railways Group has produced some of the most memorable travel ad campaigns in Japan. Among their strongest—and most enduringly popular—are their winter season campaigns, and among these the Read more…