While it was unquestionable that our client needed to update their website, our first order of business, we knew that a cosmetic change alone would not be able to generate the kind of new leads that they were looking for.
Our client’s website’s organic traffic had plummeted to a fraction of what it once was, so we planned and implemented a major content marketing initiative that would get more traffic and, most importantly, more leads into the funnel.
We identified the various keywords that potential customers use to search for the services that our client provides and created articles and content aimed at ranking for those specific search queries. Including both the new website content and articles, we wrote well over 30,000 words.
Finally, we analyzed our clients sales funnel and helped implement a number of changes that would improve their process and help them to successfully convert more potential leads into sales moving forward.