Create content that actually drives business results. At its heart this is the goal of all content marketing activities whether you’re a B2B or B2C business.
Despite content marketing being one of the best ways to build your web presence and improve your SEO, however, few companies truly have a solid strategy in place. Furthermore, producing content that delivers on performance KPI’s and leads to conversions requires a unique skillset and a team of creatives and digital strategists working together to achieve.
Now let’s up the difficulty by trying to accomplish this in a very competitive, and very foreign market: Japan.
Developing a content strategy for the Japanese market is something almost all non-Japanese brands struggle with.
Not only is the language completely foreign to most non-Japanese, but the lack of insight into the culture prevents those in charge of strategy within your organization from being able to make the best decisions or build a proper roadmap. That’s where having a trusted local partner can prove invaluable.