Social Media Advertising

Social media advertising in Japan is big business. For brands targeting the coveted, younger Japanese demographic in particular, few mediums come close to topping social media in terms of reach.

While the close connection between social media and ecommerce is common knowledge these days, the fact remains that implementing a proper social media campaign in Japan as a foreign business is extremely difficult to pull off successfully.

The same issues which brands encounter in their home markets, falling organic reach and engagement, affects the Japanese market as well. Creating great content for social media platforms is still important, but it’s not enough to sustain businesses.

As a result, more brands in Japan are relying on social media ads in order to grow awareness and drive traffic to their online store or website.

However, in addition to the steep language barrier, cultural differences also prevent many foreign brands from implementing successful social media advertising campaigns in Japan.

At Plus Alpha Digital we have extensive experience dealing with Japanese consumers. We utilize Facebook Ads and Instagram Ads to design social media campaigns that help brands reach the widest audience of Japanese customers, on the social media platforms with the most-proven results for businesses in Japan.