Social media in Japan is a major component of most brands’ digital strategy. In this comprehensive overview of social media in Japan, we will go over the top social media platforms in the Japanese market Read more…
In this article we cover the digital marketing trends in Japan that you need to know in order to hit the ground running in 2021. Marketing with Privacy Considerations in Mind In recent years, Japanese Read more…
JR SKISKI Campaign Throughout their history, Japan Railways Group has produced some of the most memorable travel ad campaigns in Japan. Among their strongest—and most enduringly popular—are their winter season campaigns, and among these the Read more…
Digital Marketing Trends for Japan 2018 Staying up to date on new developments within the field is crucial to success in digital marketing. As we look towards 2018 there are a number of key concepts Read more…
Social Media Marketing in Japan Social media marketing is a great way to get your brand’s product or service in front of new audiences. In our previous article we talked about the overall state of Read more…
Does a Strong Domestic Market Make Japanese Brands Complacent? Japanese companies are heavily dependent on the domestic market. However, opportunities for growth within the country are limited for many industries given that the population is Read more…
The “Unique” Value Proposition of the Japanese Traditional Crafts Industry Kyoto has numerous businesses that have been in operation for hundreds of years, a large number of which are in the traditional crafts industry. I’ve Read more…